
How to Set Up an Amazon Seller Central Account: Step-by-Step Guide
Starting an e-commerce business on Amazon is a powerful way to access a global customer base. Amazon Seller Central offers all the tools needed to launch, manage, and grow your online store efficiently. Whether you’re a small entrepreneur or an established business, the platform provides resources for inventory management, advertising, and customer support. This guide walks you through setting up an Amazon Seller Central account, from choosing the right selling plan to listing your first product.
Visit Amazon Seller Central
To begin, go to the Amazon Seller Central website by typing sellercentral.amazon.com into your browser. Amazon offers two selling options: Individual and Professional.
Individual Plan: This plan is best for sellers who expect to sell fewer than 40 items per month. There is no monthly subscription fee, but Amazon charges $0.99 per item sold, plus other selling fees.
Professional Plan: This plan is ideal for sellers who intend to sell more than 40 items monthly. It requires a monthly subscription fee of $39.99 but has lower per-item selling fees.
Before you decide, consider the expected volume of sales. If you plan to scale your business, the Professional plan will likely be more cost-effective in the long run.
Create an Amazon Seller Account
If you already have a personal Amazon account, you can use it to sign up as a seller. However, for business purposes, creating a separate Amazon Seller account is recommended for your business.
Here’s how:
- Click on “Sign Up” or “Register Now” to begin.
- You’ll be prompted to either sign in to an existing Amazon account or create a new one using an email address and password.

Provide Business Information
Amazon will now ask for key business details to complete your account setup. Be prepared to provide the following:
Legal Business Name: This could be your company name or your own name if you’re a sole proprietor.
Business Address: Your physical location where your business is based. This will be used for official correspondence.
Phone Number: You’ll be required to enter a valid phone number to receive an OTP (one-time password) for account verification.
Tax Information: Depending on the country of your business, Amazon will request tax-related details such as your Social Security Number (SSN) or Employer Identification Number (EIN) if based in the U.S. These details are used for tax reporting and compliance purposes.
Verify Your Identity
Amazon takes identity verification seriously to protect the platform from fraud. You’ll need to submit certain documents to verify your identity. These typically include:
Government-issued ID: This could be a passport, driver’s license, or national ID card.
Bank Account or Credit Card Statement: This is used to verify that you have an active payment method and a bank account to receive payments.
Make sure the documents you upload are clear, legible, and match the details you provided during registration.
Add Payment Information
Once your identity is verified, Amazon will ask for your banking details to enable the deposit of payments from your sales. You’ll need to link a valid checking account where your earnings from Amazon sales will be deposited. Here’s what you’ll provide:
Bank Account Information: This includes your account number, bank name, and routing number (for U.S. sellers). International sellers will need to provide equivalent bank details for their country.
After linking your bank account, you’ll also need to enter a credit card to cover Amazon’s selling fees and monthly subscription charges if you opt for the Professional plan.
Set Up Your Billing Method
The billing method covers Amazon’s subscription fees and other selling-related charges. You’ll need to provide an active credit card. This card will be charged for any fees incurred on your account, such as monthly subscriptions (for the Professional plan), advertising fees, or refunds issued to customers.
Complete the Tax Interview
After entering your payment details, Amazon will guide you through a tax interview process. This step is essential to ensure that your business complies with local tax laws. Depending on your location, you will be asked to provide the following:
- Tax Identification Number (TIN) or Employer Identification Number (EIN).
- Social Security Number (SSN) for U.S. sellers.
The tax interview helps Amazon gather the necessary information to report your income to the appropriate tax authorities. Be sure to double-check the accuracy of your tax details to avoid potential issues later.
List Your First Product
Congratulations! At this point, your account is set up, and you can start selling. The next step is to list your products. Follow these steps to create your first product listing:
- Log in to your Seller Central account.
- Navigate to the “Inventory” tab and select “Add a Product”.
- If your product is already sold on Amazon, search for it using its ASIN or product name. If it’s new to Amazon, select “Create a New Product Listing.”
- Enter the required information, including the product title, description, images, price, and inventory levels.
- Choose the shipping method. You can opt to fulfill orders yourself (FBM – Fulfillment by Merchant) or use Fulfillment by Amazon (FBA), where Amazon handles shipping and customer service.
Make sure to optimize your product title and description using relevant keywords to improve your product’s visibility in Amazon search results.

Optimize Your Seller Account
Now that you have your first product listed, it’s time to optimize your account for success. Here are some additional tips:
Complete Your Seller Profile: Add detailed business information, a seller logo, and a customer service email to establish trust with customers.
Set Up Seller Feedback and Reviews: Encourage your customers to leave positive feedback and reviews to improve your seller rating and product visibility.
Utilize Amazon Advertising: Consider using Amazon Sponsored Products or Amazon Pay-Per-Click (PPC) ads to boost your product’s visibility in search results.
Stay Compliant with Amazon’s Policies
Amazon has strict selling policies that every seller must follow. Violating any of these policies could result in your account being suspended. Stay informed about the following:
Product Guidelines: Ensure that your products meet Amazon’s quality standards and are not prohibited.
Performance Metrics: Monitor your Order Defect Rate (ODR), Late Shipment Rate, and Pre-Fulfillment Cancellation Rate to maintain a healthy seller account.
Customer Service: Provide timely responses to customer inquiries and resolve issues professionally to maintain a high seller rating.
Conclusion
Setting up an Amazon Seller Central account is a straightforward process, but it’s essential to be thorough and accurate with the information you provide. Once your account is live, you’ll have access to a range of tools and resources to help you grow your business on Amazon’s marketplace. By following the steps outlined in this guide, you’ll be on your way to becoming a successful Amazon seller in no time.