Services Used

Pay-Per-Click (PPC) Advertising

Organic Social Media Marketing

Paid Social Media

Project Overview

This network cabling system distributor partnered with Thrive Internet Marketing Agency to build brand awareness and increase engagement. The client approached Thrive with limited knowledge about the potential of social media marketing and faced challenges with an inconvenient website checkout process that negatively impacted its lead conversion rates.

Our combined social media marketing and paid advertising efforts led to increased brand awareness and higher lead conversion rates.

Since the digital marketing campaign rolled out, we have seen higher organic engagement than industry averages. We generated more than 243K video views, 9.1K LinkedIn impressions and 138 ad conversions.

The Results

+ 0 K
Video Views
+ 0 K
LinkedIn Unique Impressions
+ 0
Ad Conversions
+ 0 K
Ad Clicks

Since the website redesign and ongoing digital marketing efforts, the seminary has seen a significant improvement in its traffic sessions, keyword rankings and preview day registrations.

For about a year, we focused on Spanish language keyword rankings and were able to rank for these keywords:

  • seminarios teológicos en español – Position 4
  • seminario teologico online – Position 4
  • seminarios cristianos – Position 5
  • estudio teologicos – Position 5
  • Seminario – Position 10
  • Southwest Espanol – Position 21

The client’s AWR visibility score also moved 226 positions up from September 2021 to August 2023. 

  • Sessions: +85%
  • Organic SEO Traffic: +339%
  • New Users: +276%
  • Returning Users: +4.4K%
  • Goal Completions: +100%
  • Events Per Session: +100%

Meanwhile, our PPC advertising efforts have led to very positive increases in awareness, with impressions growing from 59,018 in August 2022 to 248,477 in August 2023. 

  • Search Impression Share: +25%
  • Ad Clicks: +39%
  • Conversions: +7%
  • Interaction Rate: +707%
  • Impressions: +22%
  • Cost Per Click: -28%
  • Click-Through Rate (CTR): +13%

Overall, our tailored digital marketing solutions have allowed this institution to advance its mission and reach more prospective students during enrollment seasons. its mission and reach more prospective students during enrollment seasons.

The Exesution

User-friendliness was a priority for Thrive. The client wanted to ensure their target audience could easily navigate the website to find information about programs, courses, events and resources. Improving the user experience was key to fostering engagement and retention.

Once the new website was launched, our SEO efforts focused on:

  • Local listings management
  • Link building
  • Optimization of new landing pages
  • Optimization for Spanish language landing pages

For paid advertising, our initial focus was promoting specific degrees, growing awareness and leads/applications. We noted a significant increase in preview day registrations once the new strategy was introduced. This is relevant to the client as it has a high enrollment rate on the preview days. 

We have seen good growth in key metrics across all the campaigns and have also begun creating awareness and lead generation campaigns for Spanish-speaking audiences with language-targeted strategies. 

We continue this focus to date and have introduced new strategies, including: 

  • Local listings management
  • Link building
  • Optimization of new landing pages
  • Optimization for Spanish language landing pages